A career page is a crucial part of your organization’s website. It has the power to drive a high volume of qualified candidates to your company when it is crafted well, but getting it right can be challenging. Smart HR’s career page development services can help you create a career page that engages job seekers and converts them into applicants.
Drafting Compelling Job Descriptions
A typical candidate will only spend around 60 seconds deciding whether a job description is a good fit for them, so simply listing the requirements and skills needed for the role is not the most effective approach. Our team of HR experts uses proven approaches to write a clear, concise job description that explains what your organization is looking for as well as how the role functions within the company.
Ensuring SEO And Mobile Friendliness
Our team will ensure your career page is SEO-friendly to raise its visibility in search results by optimizing the title and content with appropriate keywords. In addition, we will ensure it is mobile-friendly. Most jobseekers use their mobile devices for job searching, so having a career page that is optimized for mobile devices can give prospective candidates a positive user experience, allowing you to attract more jobseekers and showcase your company’s flexibility.
Content That Aligns With Your Employer Brand
A good career page will show what makes your company unique. Our pages will convey your company’s values and culture to show job seekers why they will want to work for you. Strong employer branding on a career page will make a good impression on prospective candidate.
Making The Application Process Easy
Our HR team will ensure your career page makes it easy for prospects to complete the application process. We design career pages with a clear and smooth flow to facilitate searching for openings, while calls to action compel job seekers to follow through.
Building Engagement Throughout The Process
One of the biggest pain points in recruiting for many candidates is the lack of communication. We will ensure your candidates remain engaged throughout the recruitment cycle, showing respect for their time and providing them with feedback at appropriate moments in the cycle.
Other Important Features Of Smart HR’s Custom Career Pages
Our career page services are tailored to meet the specific needs of your organization and may include:
- Choosing a layout that best highlights open roles and evergreen positions
- Developing video content that showcases daily workplace life and company culture
- Listing corporate or employer awards and recognitions your organization has earned
- Compiling the employee benefits offered by your organization, including health benefits, flexible work, paid time off, and wellness programs
- Identifying career track opportunities
- Sharing success stories and testimonials from current employee
- Linking your career page to the rest of your online presence
Get In Touch With Smart HR
A career page offers your organization a powerful opportunity to showcase your brand, explain the benefits of working for you and attract qualified candidates. Reach out to Smart HR today to learn more about how our experienced team can ensure this critical section of your website makes a positive impact on your talent acquisition strategy.
