When it comes to corporate awards, many covet a “Best Places to Work” award and for good reason. There are local, regional, national and industry-specific “Best Places to Work” awards that recognize companies and organizations with exceptional workplace cultures.
Most awards require an application process that includes a survey for employees to complete and a section for employers with both check-the-box questions and short essays.
Award Winning Benefits
While the application process can be arduous and the competition stiff, the benefits of winning an award are numerous and include enhanced exposure, reputation, prestige and employee retention.
Spotlight Your Company
The marketplace is saturated with new and established businesses in all industries making it difficult for your business to shine. Winning a “Best Places to Work” award gives your business the opportunity to distinguish itself from the others and gain exposure among consumers, competitors, vendors, suppliers, potential employees and investors.
This can be particularly beneficial to new businesses trying to make a name for themselves.
Boost Your Business’ Credibility
It’s one thing for you to think your company is outstanding and quite another to be recognized by an independent, unbiased third-party as a best place to work. This type of endorsement can solidify your place in the market making your business more attractive to its current and potential employees, competitors, customers and investors.
Receive Free Press and a Marketing Tool
A corporate award can be the focus of a marketing campaign, and it is free! Recipients of corporate awards can include the win on their website, employee email signatures, recruiting materials and customer communications.
Attract and Retain the Most Talented Employees
Everyone wants to work for a company worthy of a “Best Places to Work” award. Existing employees can proudly tell their friends at other companies about the designation and feel confident they have chosen a great place to work.
Winning an award shows your employees that they are working in a company that values its people and is willing to put their commitment to employees to the test. When competing for the most skilled employees, having a “Best Places to Work” award under your belt can be the added touch that makes the best employees want to work for you.
Justify Higher Prices on Your Goods and Services
Brand recognition often leads to higher demand for goods and services for which consumers will pay more. From clothing to restaurants to smartphones, the more recognizable the name, the more one is willing to pay for it. Recipients of “Best Places to Work” awards can often justify charging a premium for goods and services. The top talent interested in working for such a company can improve the company’s output further solidifying its success in the marketplace. Eventually, a self-serving cycle emerges that benefits the company and its employees.
You Never Know Unless You Try
The old adage is right. There is no downside to nominating your company for a “Best Places to Work” award, and you certainly won’t win if you don’t even try. Even if you do not win, the application process presents a great opportunity to learn what your employees are really thinking and provides you with valuable information you can use to improve your day-to-day operations and workplace environment.
Contact Smart HR
Whether you have identified the award your company seeks, or if you need help finding the competition best suited for your size and industry, Smart HR can help. Once a competition is identified, Smart HR can guide you through the application process and help you present your company in the best possible light. Why wait? There’s no better time than today to contact Smart HR.
